The site appears well-designed and is probably genuine. But again, there's no proof that the lj is actually affiliated with it. There's also no mention of contests or livejournals anywhere on the website. And if they're really pounding out agreements with Hollywood directors and scriptwriters, they probably shouldn't be yakking about it online. Things are usually kept quiet until everyone's signature is on paper and all the loose ends have been tied up.

I doubt that it's a financial scam, but I do think it could be someone wanting attention (yes, I realize that describes half of us in fandom, :P) or it could be someone who doesn't know what they're doing. There are much better ways to advertise than emailing random people, and as far as I know, fandom has never had many contests -- prizewinners would have to give out their names and addresses, which most people are reluctant to do.

Speaking of which, I wish LJ had a better way of searching by user. I want to plug in some names from his flist in and see what mutual friends come up. Six members of my flist are also on his, and I noticed sterlingsylver has an account on the site. Curious curious curious. . . .