There's a Heinz Deli Mayo man that has two men sharing a brief kiss on the lips for the sake of humor. I liked it. I thought it was funny. And today, I found out that it's been pulled off the air thanks to complaints from viewers. It was meant to run for five weeks but instead, they've stopped airing it after only one week.
It's a very tame ad. It has only that one kiss between the two men, and it's such a short kiss. A peck on the lips, really! (If you haven't seen the ad, click here.)
It's definitely nothing that I would worry about children seeing and for that matter, the ad wasn't even being aired on childrens' channels because "Heinz Deli Mayo falls foul of Ofcom's TV ad restrictions relating to products that are high in fat, salt and sugar". Nothing to do with the two guys and everything to do with the product in question being unhealthy.
So, with that in mind, I want all of you to stop whatever you're doing right now and give feedback the Heinz corporation now.
The ad got pulled because of consumer outcry. Heinz claims "It is our policy to listen to consumers." Let's put them to the test by telling them that we don't care if two guys kiss on TV, we think it's a good thing, and it's shameful that they bowed to pressure from homophobic consumers.
It's easy to write in and bitch about a product. Let's write in and praise this ad, and see if they're willing to put it back on the air.
Click here, fill the required forms and make your voice heard.
You don't need to write a huge manifesto. A simple statement will do. For example, "I believe it's wrong to bow to pressure from homophobes, and I approve of the Deli Mayo ad that was pulled. Please put it back on the air. If you value consumer concerns, you will listen to the positive responses to the ad as well as the negative and see how many people did not find anything offensive about the ad."
If you've got the guts and a little spare time, you can call them at the toll-free number 800.255.5750 or send a letter to Heinz Consumer Affairs, P.O. Box 57, Pittsburgh, PA 15230. Or maybe just send them a boys-kissing postcard with "BRING BACK OUR AD".
Heinz says that they listen, so let's make ourselves heard.
It's a very tame ad. It has only that one kiss between the two men, and it's such a short kiss. A peck on the lips, really! (If you haven't seen the ad, click here.)
It's definitely nothing that I would worry about children seeing and for that matter, the ad wasn't even being aired on childrens' channels because "Heinz Deli Mayo falls foul of Ofcom's TV ad restrictions relating to products that are high in fat, salt and sugar". Nothing to do with the two guys and everything to do with the product in question being unhealthy.
So, with that in mind, I want all of you to stop whatever you're doing right now and give feedback the Heinz corporation now.
The ad got pulled because of consumer outcry. Heinz claims "It is our policy to listen to consumers." Let's put them to the test by telling them that we don't care if two guys kiss on TV, we think it's a good thing, and it's shameful that they bowed to pressure from homophobic consumers.
It's easy to write in and bitch about a product. Let's write in and praise this ad, and see if they're willing to put it back on the air.
Click here, fill the required forms and make your voice heard.
You don't need to write a huge manifesto. A simple statement will do. For example, "I believe it's wrong to bow to pressure from homophobes, and I approve of the Deli Mayo ad that was pulled. Please put it back on the air. If you value consumer concerns, you will listen to the positive responses to the ad as well as the negative and see how many people did not find anything offensive about the ad."
If you've got the guts and a little spare time, you can call them at the toll-free number 800.255.5750 or send a letter to Heinz Consumer Affairs, P.O. Box 57, Pittsburgh, PA 15230. Or maybe just send them a boys-kissing postcard with "BRING BACK OUR AD".
Heinz says that they listen, so let's make ourselves heard.